Entusiastas Del Tango
Three tango schools in Hanover want to attract young people between 20 and 30 years of age with a joint campaign. They are not only to be won over as beginners, but also become part of the tango community. And that means: regularly attending open dance evenings for young and old, taking part in courses and workshops, going to festivals, making lasting friendships - and coming back again and again. The tango schools need a strategy for communicating tango to young people in a modern way, making it interesting and attractive. For this they need a variety of advertising measures for their joint offers.